Two ways to get started

With research based sales you invite decision-makers to take part in a benchmark study. They complete a short questionnaire and receive a personal benchmark report that lets them compare themselves with their peers. You discuss that report in a personal appointment, so you get to the table on content instead of cold calling.

B2B organisations that want to reach the right decision-makers at board level and stand out with content rather than volume. Wherever the buying decision involves several people, research based sales works.

You get quality appointments at director level, a benchmark report with insights from your market, and content you can use for marketing and sales. Not isolated leads, but a substantive conversation that converts to a follow-up more often, at a lower cost of sales.

That depends on your target audience and goal. With the BenchLab software you can start straight away. With full service we align the theme and approach beforehand, after which the first conversations and appointments usually get going within a few weeks.

You do. All data and the full report are your property. You can use them in proposals, client conversations, on your website and in your content. A good study keeps working for years.

A good call centre delivers appointments, and we do cold calling ourselves too. The difference is the content: instead of a cold pitch, you invite the decision-maker to take part in a benchmark study that gives them something. So the calling delivers not just an appointment, but also market insight, content and a network.

LinkedIn is a strong channel, and we use it ourselves. But everyone now sends connection requests and pitches. With a benchmark study you share content instead of a pitch: you invite the decision-maker to see where they stand, and the results give you content for your feed.

At a trade fair your audience is in one place, but contact often stays fleeting. Our clients use the benchmark study right at the stand: visitors take part, and afterwards you follow up with a personal report and an appointment instead of a generic thank-you email.

At networking dinners and matchmaking events you share the attention with other providers and the conversations are short. With a benchmark as your entry, the decision-maker has a reason to talk to you specifically, and research based sales also works outside events: a real one-on-one conversation without a shared table.

There are two ways to start. With our BenchLab software you do it yourself from €99 per month. If you choose full service, we take the entire process off your hands at a tailored price. You choose what suits your organisation.

With do-it-yourself you set up your research in BenchLab and stay in control. With full service our researchers handle the questions, approach your target audience and deliver reports, analysis and follow-up. You get to the table at the right level without spending your own time on it.

No, you start from €99 per month with unlimited questionnaires and respondents. AI analysis and content are optional add-ons, so you only pay for what you need.

No. With the software you start monthly and scale up whenever it suits you. Not sure which approach fits? Get in touch and we are happy to think it through with you.