The Blue Hour
Appointments with decision-makers

At the table with the decision-makers who matter.

We approach your target audience, conduct the research and schedule the appointment. Every conversation partner receives a unique benchmark report based on their own answers, so you can advise with focus and share insights that truly matter.

What participants say

The appointments you want to have

Meeting reports from our appointments.

Potentially interesting for an HPe account manager in Finland. Some revenue will likely be realised on mobile products.

Jurrien van der Rest · HPe (Central Point)

The contact and his colleague would like to join Proxy; a follow-up meeting is scheduled for 2 October.

Stephan de Roodt · Proxy Managed Services BV

The meeting report was useful and provided a good basis for a substantive conversation.

Bas ter Heurne · PQR B.V.

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The personal report

This is how your prospect reads the report

Every participant receives their own benchmark report. Clear, visual and fully personal, so the content is immediately recognisable and usable.

Answers alongside the benchmark

The participant sees their own answer right next to the average of their peers.

Charts per theme

Clear bar and pie charts make their position obvious at a glance.

Fully in your branding

The colours, logo and tone of your organisation; the report feels like your own.

AI conclusion and advice

A personal summary translates the figures into concrete talking points.

That is how the report opens the conversation, even before the first appointment.

Not a call centre

Why our appointments are different

Cold calling used to be the norm: three appointments per hundred companies, and conversations nobody was waiting for. We turn that around.

In our research, the decision-maker has identified their own challenges. As a result, the conversation starts with substance and at the right level: no sales pitch, but a conversation with strategic value that your conversation partner asked for themselves.

The old way

Cold calling. Three appointments per hundred companies, and listening to a pitch.

Our way

A substantive advisory conversation at board level, opened by your conversation partner themselves.

Objective and comparative

Participants see immediately where they stand compared with their peers

The report places the participant's answers next to those of anonymised peers. That comparison is objective and confronting. And that is exactly what increases conversion: not only to the first appointment, but also to a follow-up. Figures convince where a pitch does not.

Benchmark report with charts
Benchmark report with charts
Benchmark report with charts

Objective figures increase conversion, to the first appointment and to a follow-up.

The report & AI

A personal report, with AI conclusions

Every participant receives a personalised benchmark report. BenchLab automatically writes the conclusions: where the participant stands, what stands out, and which conversation topic is open. That report is the foundation of your appointment.

A personal report for every participant

AI conclusions and recommendations per participant

The conversation topic is ready and waiting

AI conclusion from your benchmark

92% of respondents expect a hack, yet only 50% have a recovery procedure in place. The biggest concern lies in detection. Recommendation: open the conversation on recovery readiness — that is where the opening lies.

Generated by BenchLab · in seconds

An advisory conversation, not a sales conversation.

Because the decision-maker identifies their own challenges in our research, the conversation feels like advice rather than sales. That is how you get to the table at the right level and build a relationship that lasts.

How you get to the table

We arrange the appointment, you lead the conversation

We approach your target audience

Our researchers invite the right decision-makers to the benchmark research on your behalf.

We schedule the appointment

Every participant receives a personal report. We arrange the appointment to walk them through it.

You lead the conversation

You join an advisory conversation among equals about the results. No pitch, but substance.

Ready for appointments that matter?

Schedule an introduction, or first take part in our ongoing research to see how it works.