Research that delivers insight.
We survey the decision-makers in your market and provide you with exclusive insight: you see what is happening in your target audience, where the opportunities lie and how to open the conversation with the people you want to speak to.
From insight to new opportunities
One benchmark, multiple ways to strengthen your position in the market.
Explore new markets
Identify opportunities, understand the dynamics of new segments and get straight into conversation with decision-makers by sharing relevant insights and comparisons.
Test new products or services
Validate propositions with market data, understand needs and expectations, and discover early on which features or services truly matter to your audience.
Become a thought leader
Publish trends, statistics and comparisons from your benchmark. Build authority, strengthen your position and stay relevant with current, data-driven content.
Bring value to your network
Share market intelligence, insights and personal benchmark reports. Strengthen relationships, create engagement and help your network make better fact-based decisions.
Participants land on a page in your own branding
We invite the target audience personally. They take part on a dedicated, branded research page and then receive their personal report.
Well-crafted questions, fully tailored
Participants complete a short, substantive benchmark. We draw up the questions together with you, seamlessly matching your organisation.
No dull survey, but well-considered questions that already open the conversation — and immediately form the basis for the personal report.
Recognisable as your brand
Your organisation's logo, colours and tone of voice — participants feel at home straight away.
Well-crafted questions
Questions that already open the conversation instead of a dull survey.
Direct input for the report
Every answer immediately feeds the personal benchmark report.
THE BLUE HOURDit is een voorbeeld, er worden geen resultaten geregistreerd.
Sales inrichting
22. Bent u het eens of oneens met de volgende stellingen?
23. Hoeveel procent van uw offertes worden er getekend?
24. Wat zou u willen verbeteren aan de salesinrichting?
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Participants see immediately where they stand compared to their peers
The report places the participant's answers next to those of anonymised peers. That comparison is objective and confronting. And that is exactly what increases conversion: not only to the first appointment, but also to a follow-up. Numbers convince where a pitch does not.
Objective figures increase conversion — to the first appointment and to a follow-up.
How do organisations secure a future-proof commercial strategy?
The key figures from our ongoing study among more than 790 sales and marketing leaders.
at potential clients who don't yet know them. Winning new clients is the biggest challenge.
feel the time they spend on acquisition is out of proportion to the return.
still use cold calling, while nearly half don't get to the table that way.
say their proposition is easy to explain.
believe they easily distinguish themselves from the competition.
say not every employee knows their own elevator pitch.
use data analysis to optimise their sales strategy.
have linked their CRM to their marketing automation system.
are not satisfied with their own content marketing strategy.
We build your network and target audience
Through desk research in our databases we carefully compile the right decision-makers. Our researchers approach them personally, on your behalf. That way not only your research grows, but your network too — worldwide and in every industry.
Frequently asked questions about benchmark research
What is benchmark research?
Benchmark research is research in which organisations compare themselves with their market. At The Blue Hour a decision-maker completes a short questionnaire and receives a personal report that lets them compare themselves with their peers.
How does benchmark research help you get appointments with decision-makers?
The report is the reason for the conversation. Instead of cold calling, you invite decision-makers to take part; they join because they benefit from it, and you discuss the results in a meeting at board level.
How do you use benchmark research as a sales instrument?
By not approaching decision-makers cold, but inviting them to research they benefit from. That is how we work at The Blue Hour: the benchmark report opens the conversation, you get to the table on content with the right decision-makers, and you keep market insight and content along the way.
Curious what research can deliver for you?
Schedule an introduction, or first take part in our ongoing research to see how it works.