The Blue Hour
Benchmark research

Research that delivers insight.

We survey the decision-makers in your market and provide you with exclusive insight: you see what is happening in your target audience, where the opportunities lie and how to open the conversation with the people you want to speak to.

What's in it for you

From insight to new opportunities

One benchmark, multiple ways to strengthen your position in the market.

Explore new markets

Identify opportunities, understand the dynamics of new segments and get straight into conversation with decision-makers by sharing relevant insights and comparisons.

Test new products or services

Validate propositions with market data, understand needs and expectations, and discover early on which features or services truly matter to your audience.

Become a thought leader

Publish trends, statistics and comparisons from your benchmark. Build authority, strengthen your position and stay relevant with current, data-driven content.

Bring value to your network

Share market intelligence, insights and personal benchmark reports. Strengthen relationships, create engagement and help your network make better fact-based decisions.

The research page

Participants land on a page in your own branding

We invite the target audience personally. They take part on a dedicated, branded research page and then receive their personal report.

FortinetLevi9MobileeVentionThe Event CompanyOdido
The questionnaire

Well-crafted questions, fully tailored

Participants complete a short, substantive benchmark. We draw up the questions together with you, seamlessly matching your organisation.

No dull survey, but well-considered questions that already open the conversation — and immediately form the basis for the personal report.

Recognisable as your brand

Your organisation's logo, colours and tone of voice — participants feel at home straight away.

Well-crafted questions

Questions that already open the conversation instead of a dull survey.

Direct input for the report

Every answer immediately feeds the personal benchmark report.

The Blue HourTHE BLUE HOUR

Dit is een voorbeeld, er worden geen resultaten geregistreerd.

Sales inrichting

22. Bent u het eens of oneens met de volgende stellingen?

JaNeen.v.t
We gebruiken data-analyse om onze verkoopstrategie te optimaliseren.
Ons CRM systeem is gekoppeld aan het Marketing Automation systeem
We sturen met marketing en sales actief op basis van gemeten input én output.
We passen Artificiële Intelligentie toe op onze sales en marketing data.

23. Hoeveel procent van uw offertes worden er getekend?

0100

24. Wat zou u willen verbeteren aan de salesinrichting?

Powered by The Blue Hour

Objective and comparative

Participants see immediately where they stand compared to their peers

The report places the participant's answers next to those of anonymised peers. That comparison is objective and confronting. And that is exactly what increases conversion: not only to the first appointment, but also to a follow-up. Numbers convince where a pitch does not.

Sample benchmark report Rackspace
Sample benchmark report Wortell
Sample benchmark report Nedap

Objective figures increase conversion — to the first appointment and to a follow-up.

Worldwide target audience
Your target audience

We build your network and target audience

Through desk research in our databases we carefully compile the right decision-makers. Our researchers approach them personally, on your behalf. That way not only your research grows, but your network too — worldwide and in every industry.

Curious what research can deliver for you?

Schedule an introduction, or first take part in our ongoing research to see how it works.