Fifteen years of research that connects.
Since 2011 we have helped organisations start the conversation with their market through research. What began as a better form of business development grew into a discipline in its own right.
Leading in benchmark research for fifteen years
at the forefront of benchmark research
benchmark studies conducted
appointments arranged
across every industry
Our principles
Quality over quantity
A handful of conversations at the right level beats a hundred cold calls.
Research as the foundation
Every conversation starts with real market insights, not with an offer.
Strategic value
An advisory conversation, not a sales pitch. As equals, at board level.
Sharing knowledge
We give away knowledge instead of discounts, building authority along the way.
Research that connects
The world shifts
Customers increasingly did their research online rather than through face-to-face conversations. We wrestled with the question: how do we combine those two worlds?
Research as the answer
What started as an experiment became the core of The Blue Hour: putting research at the centre and connecting with the target audience from there.
Our own software
We build our own software to generate personal benchmark reports.
Marketing automation
With the rise of marketing automation and systems for managing online audiences, we became a reseller of HubSpot and SharpSpring, among others.
Social selling
Social selling through channels such as LinkedIn takes off. We combine LinkedIn with our other channels into one coherent approach.
AI in all our processes
We embrace AI and use it across all our processes. We make our benchmark report software available to clients through BenchLab.
BenchLab becomes independent
BenchLab becomes a separate entity and its feature set expands enormously.
Curious what we can do for you?
Schedule an introduction, or first take part in our ongoing research to see how it works.